Photo & Video License

Version 1 · Effective November 2026

Your photos and video are yours to enjoy, keep and share on your socials. Subversiv keeps the copyright, so please don't resell or pass along the files. The details are below.

The quick version

Go for it	Please don't
Post on your own social accounts (tags appreciated, not required)	Use it in ads, flyers or promos for any gym, brand, event, sponsor or business
Print it for your home, frame it, share it with family	Sell, license, give or trade the files to anyone else
Keep a copy on your devices forever	Strip our name or copyright info from the files
Use your full match video for your own film study	Upload it to another league, promotion, streaming or highlight channel
Ask us for a commercial license if your gym or sponsor wants to use it	Monetize it (YouTube ads, paid courses, subscription sites) or use it to train AI

1. Parties, definitions and ownership

This Photo & Video License Agreement (the "Agreement") is between Subversiv BJJ ("Subversiv," "we," "us") and the person buying any photo or video product at subversivbjj.com or in the Subversiv app ("you," the "Buyer").

1. Content means every photo, video, clip, highlight, edit and file Subversiv delivers to you, including watermarked previews.
2. Ownership. Subversiv (or the photographer or videographer working for Subversiv) owns all copyright and other rights in the Content. Buying a product gives you a license to use it. It does not transfer ownership or copyright.
3. Reserved rights. Subversiv keeps the right to use, sell and license the Content for any purpose, including to promote Subversiv events, to sell to other athletes in the same frame, and to sell commercial licenses to third parties.
4. Athletes in the Content. Athletes appear under the release they signed when they registered to compete. That release, not this Agreement, covers Subversiv's right to use their likeness.

2. License you receive

When your payment clears, Subversiv grants you a personal, non-commercial, non-exclusive, non-transferable, non-sublicensable license to use the Content you bought. The license lasts forever unless it ends under Section 5.

You may:

1. Post the Content on your own personal social media accounts. Tagging @subversivbjj is appreciated but not required.
2. Print it for display in your home or as a personal gift.
3. Keep copies on your own devices and cloud storage.
4. Use a match video you bought for your own training and film study, and share it privately with your own coach.
5. Make light personal edits (crop for a profile picture, apply a filter).

A Team Pack license covers the 5 named athletes in that order, each for personal use. It does not let the gym use the Content to market the gym (see Section 4).

3. What you may not do

Any use not listed in Section 2 needs Subversiv's written permission. In particular, you may not:

1. Promote anyone else. Use the Content in any advertising, promotion, flyer, poster, website, page or post for a gym, academy, team, brand, sponsor, event, league or other business, including your own business.
2. Give it to another promotion or platform. Upload, submit or license the Content to any other promotion, league, tournament, media company, highlight page, streaming service or fight-video site.
3. Sell or share the files. Sell, resell, license, sublicense, rent, give away or trade the Content or the download link. Others who want the Content must buy it from Subversiv.
4. Monetize it. Use the Content to earn money, including monetized YouTube or TikTok videos, paid courses, instructionals, subscription sites, merchandise or prints for sale.
5. Re-edit it as a new work. Cut it into new highlight reels, compilations or mash-ups for public posting, or add other logos or branding to it.
6. Remove our info. Remove Subversiv's watermark from previews, or strip our name or copyright information from the files.
7. Use it for AI. Use it to train, fine-tune or feed any artificial intelligence or machine-learning tool, or to create deepfakes or altered versions of anyone in it.
8. Use it to harm. Use it in a way that is defamatory, harassing, unlawful, or that mocks or embarrasses another athlete.

What counts as promotion: if a post is made by, paid for, or tags a business to sell its product or services, it is promotion. A personal post that simply thanks your gym or coach is fine.

4. Credit, teams and commercial licenses

Credit. Tagging @subversivbjj is appreciated but not required.

Gyms, teams and sponsors. A gym or sponsor that wants to use Content to market itself needs a separate Commercial License from Subversiv. Email subversivbjjnetwork@gmail.com with the photos, where they will run, and for how long. Subversiv sets the price and terms case by case and may say no.

5. Delivery, refunds, violations and legal terms

1. Delivery. Photos and video are emailed within 7 days of the event, to the email used at checkout.
2. Refunds. Digital files can't be returned once delivered. If we can't find the athlete you named, or send the wrong athlete, we will fix it or refund you in full.
3. Violations. If you break this Agreement, your license ends immediately. You must delete the Content and remove every post using it within 48 hours of our notice. Subversiv may file takedown notices (DMCA or platform reports) and seek damages, including the price of a Commercial License for the unauthorized use.
4. No warranty. Content is provided as is. Subversiv's total liability under this Agreement is limited to the amount you paid for the Content.
5. Governing law. California law governs this Agreement. Disputes go to the state or federal courts in California.
6. Changes. The version of this Agreement shown when you buy is the one that applies to that purchase.
7. Acceptance. By checking "I agree to the Photo & Video License" and completing your purchase, you agree to this Agreement. If you buy for someone else, you agree on their behalf and must share these terms with them. A buyer under 18 needs a parent or guardian to complete the purchase.

Questions: subversivbjjnetwork@gmail.com